Digital Marketing Professional
Over twenty years experience conceptualizing, designing and developing effective, user-centric interactive digital products for the purpose of marketing and promoting a wide range of industries.
A passion for brand development, tailored digital strategies, e-commerce, insightful analytics, and advanced technology automations and platforms. A proven track record for discovering and implementing cost effective and time saving solutions, while refining functionalities and efficiencies across all technology systems.
Who I Am
Driven to grow and become a better person each day. Governed by integrity and a finely-tuned moral compass. Inspired by those who’ve achieved the unlikely or impossible to make a difference in the world. Aspired to positively affect others by an innate sense of altruism.
Confident leader without ego, a natural teacher and a humble student of life. An open-minded, supportive, motivational team player, a purveyor of positivity to those around me. Strive for success in the face of every challenge presented. Fueled by discipline, self-determination, and a particularly exceptional work ethic. A perfectionist with a deep respect for the process, craft and creativity of my endeavors.
A digital marketing agency servicing small and medium sized businesses across North America. Provides Search Engine Optimization, Web Development and Management, Paid Search Advertising, Reputation Management, Social Media Setup and Publishing, and Email Marketing.
Responsible for all aspects of digital marketing for both internal and client needs and objectives.
Developed and executed successful B2B marketing and lead generation strategies based on data-driven insights, which supported sales teams with a daily quota of highly-qualified leads.
Created monthly and quarterly reports on the performance and success of recent marketing campaigns, proposed new strategies, and presented to senior leadership.
Collaborated with Executive, Operations, Information Technology, Marketing, Sales and Production teams; provided automated solutions, creative assets, documentation and training that enabled and promoted the success of sales and fulfillment of products and services; and supported client onboarding, communications, expectations and retention.
Developed and launched new digital marketing products and services for small business clients; drafted internal documentation and training, pricing, marketing and promotion.
Operated as principal storyteller, shaping the company’s narrative through creative brand positioning, engaging product messaging, and industry thought leadership across multiple channels.
Assembled and optimized effective industry segmented marketing and sales funnels which produced high-intent quality leads that converted to new clients and increased overall company revenue.
Built and managed multi-channel advertising campaigns; created custom and lookalike audiences; produced ad creative, copy, downloadable content; configured analytics, tracking and retargeting.
Designed and developed landing pages; optimized for conversions by utilizing lead magnets, free consultation appointments, webinars, and various other call-to-actions.
Created and deployed multiple industry segmented email drip campaigns for sales nurture, thought leadership and client communication strategies.
Conducted A/B testing to optimize advertising campaigns for desired CPC, CPL, CPA, ROAS; email campaign open and click rates, and landing pages conversion rates.
Improved and increased brand awareness, via advertising, social media and email campaigns; Identified the brand’s social voice, tone and creative direction for social media, blog, and email newsletter content, and established ideal publishing schedules.
Designed all graphics for ad creative, social media posts, video animations, downloadable content, and other marketing collateral.
Assembled, onboarded and managed an effective marketing team to execute content creation, curation and publishing for BrandRep and over 300 clients.
Restructured the content department and eliminated a client website backlog in less than three months
Lead BrandRep’s participation in the Google Ads Partners Acceleration program. Effectively improving our client retention, increasing overall performance and monthly growth
Featured at 2019 Google Partners Acceleration Summit for significant increase in revenue and upgrades, churn reduction YoY
Responsible for the development, creative direction and project management of annual gaming partnership programs; employed multinational on-can promotions, sweepstakes, in-game challenges and branded downloadable content within PlayStation, Xbox, and PC gaming environments
Developed and managed an online customer support platform that provided assistance to hundreds of thousands of website users and sweepstakes participants.
Managed a team of support agents that utilized Zendesk’s ticketing system, automated responses, gaming and sweepstakes programs, eCommerce and other general product related inquiries.
Conducted hands-on testing and research to provide technical support content for Frequently Asked Questions, and knowledge base articles that provided additional support to users.
Configured and monitored analytics performance and reporting for all digital properties.
Creative directed product photoshoots for use in social media content, email marketing, point-of-sale materials, display ads, e-commerce and company website presence.
Deployed new digital asset management system for all departments; oversaw data transfer, defined user groups, permissions, collections, file-naming conventions, and internal protocols; created documentation and trained all employees and partners
Established all aspects of digital presence from graphic design, development, user interface and experience design for all company websites, sweepstakes micro-sites, in-game branding, downloadable content, and mobile applications
Enhanced social media strategy across Facebook, Instagram, Twitter and Snapchat. Collaborated with partnership stakeholders, content creators; developed social contests, defined publishing schedules for optimal engagement
Created an exclusive customer loyalty and rewards program that provided a custom tailored experience for consumers to earn points through gamified engagements
Identified appropriate product objectives with all stakeholders, and translated into effective presentations and clear communications for designs and prototypes to design and development team members
Conducted extensive user research and testing with various internal teams to identify site usability challenges and limitations, then developed proposed solutions
Identified user personas and defined a variety of user priorities, objectives and goals to determine hierarchy and accessibility of information
Developed in-depth scenario maps, user stories, user flows, and sitemaps
Created wireframes and prototypes, reviewed with lead developer, tested and refined for optimal usability
Collaborated with the Art Director to design user interfaces for all websites, web and mobile applications for both internal and public facing digital products
Optimized, refined and redesigned existing user interfaces for intuitivity and usability; conducted experiential testing of all digital products
Responsible for the administration, security, functionality, maintenance, and health of all on-site and cloud servers, workstations, networking and office devices.
Defined and managed user groups and permissions for all internal communication and file share systems.
Administered company email servers, security and retention policies, voice services, backup and archiving.
Conducted research, planning, budgeting, and purchasing of all computer and networking hardware and software.
Developed, and maintained relationships with hardware, software, and third-party service vendors; negotiated and managed all software licensing and service contracts.
Assessed internal systems to find cost and time-saving refinements and solutions that can better assist and provide essential technologies for efficiency.
Defined internal processes and instructions to train and empower employees to utilize current and new systems solutions.
Provided technical support for all executive, sales, marketing, and design employees.
Conducted and managed all interoffice software deployment, integration, updates, and maintenance.
Boutique multimedia design firm providing web development, brand identity, print design and production, interactive marketing and video production services to a wide range of consumer packaged goods, hospitality, restaurants, nightlife, clothing and entertainment companies.
Previous Clients Include: SBE Entertainment Group, Villa Dolce Gelato, Rockstar Energy Drink, Beacon Pictures, Catchlight Films, Trauma Records, Change Clothing, Hollywood Chamber of Commerce, Royal Order Jewelry, White Trash Charms
Cinematography and Film/Video Production with an emphasis in Digital Media
Identification, sorting, and organization of specified cohorts based on individual interests and behaviors.
The process of defining semi-fictional representations of ideal customers based on market research and actual data of existing customers.
Paid Advertising, Lead Magnets, Content
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