Professional Roles
Digital Marketing Consultant
Devized Co
2020 - Present

Bydand Home Loans | A Mortgage Company based in Dana Point, CA

Managed third-party marketing agencies to communicate needs, analyze and monitor performance, propose optimization and adjustments to current strategies.

Assisted with company rebrand publishing across all online platforms and profiles.

WordPress content management; created and updated individual page imagery.

Graphic Design of all print marketing materials; brochure, business cards, magazine ads.

Video Production; 


DVNT SHOP
| Shopify E-Commerce Apparel Website
Faerie House | AirBnB Rental Marketing
Rim It Up 
| Auto Customization Shop
Canetis Sound | Auto Stereo Speaker Manufacturer
Onesti Forged | Custom Vehicle Wheel Manufacturer
Prime Goods
| Shopify E-Commerce Dropship Website

Director of E-Commerce
360 Labs, Inc.
2020 - 2020

A Health and Nutrition Brands Manufacturing Company based in Los Angeles, CA

Managed the company’s information technologies, warehouse inventory coordinator, graphic designer, copywriter, social media manager, and third-party agency relationships.

Sencha Naturals: Managed Shopify Store, Amazon Seller Central, Social Media Strategy, Content Creation, Website Redesign.

360 Nutrition: Managed Shopify Store, Amazon Seller Central, Product Branding, Content Creation, Website Redesign.

Karma Kafe
Managed Shopify Store, Amazon Seller Central, Social Media Strategy.

RX Cleanse: Managed Shopify Store, Amazon Seller Central, Product Branding, Content Creation, Website Design.

2019 - 2020

A digital marketing agency servicing small and medium sized businesses across North America. Provides Search Engine Optimization, Web Development and Management, Paid Search Advertising, Reputation Management, Social Media Setup and Publishing, and Email Marketing.

Responsible for all aspects of digital marketing for both internal and client needs and objectives.

Developed successful data-driven B2B marketing campaigns that supplied sales teams with qualified leads.

Produced monthly and quarterly performance reports that demonstrated the success of active marketing campaigns, and supported the development of new strategies.

Developed new digital marketing products and services for small business clients; drafted internal documentation and training, pricing, marketing and promotion.

Operated as principal storyteller, shaping the company’s narrative through creative brand positioning, engaging product messaging, and industry thought leadership across multiple channels.

Assembled and optimized effective industry segmented marketing and sales funnels that produced high-intent leads that converted to new clients and increased overall company revenue.

Built and managed multi-channel advertising campaigns.Created custom and lookalike audiences, designed ad creative and downloadable content, drafted ad copy, configured analytics, tracking and retargeting.

Designed and developed landing pages; optimized for conversions by utilizing lead magnets, free consultation appointments, webinars, and various other call-to-actions.

Created and deployed multiple industry segmented email drip campaigns for sales nurture, thought leadership and client communication strategies.

Conducted A/B testing to optimize advertising campaigns for desired CPC, CPL, CPA, ROAS; email campaign open and click rates, and landing pages conversion rates.

Improved and increased brand awareness, via advertising, social media and email campaigns; Identified the brand’s social voice, tone and creative direction for social media, blog, and email newsletter content, and established ideal publishing schedules.

Designed all graphics for ad creative, social media posts, video animations, downloadable content, and other marketing collateral.

Assembled, onboarded and managed an effective marketing team to execute content creation, curation and publishing for BrandRep and over 300 clients.

HIGHLIGHTS:

Restructured the content department and eliminated a client website backlog in less than three months

Lead BrandRep’s participation in the Google Ads Partners Acceleration program. Effectively improving our client retention, increasing overall performance and monthly growth

Featured at 2019 Google Partners Acceleration Summit for significant  increase in revenue and upgrades, churn reduction YoY

Digital Director
Rockstar Energy Drink
2015 - 2019

Responsible for the development, creative direction and project management of annual gaming partnership programs; employed multinational on-can promotions, sweepstakes, in-game challenges and  branded downloadable content within PlayStation, Xbox, and PC gaming environments

Developed and managed an online customer support platform that provided assistance to hundreds of thousands of website users and sweepstakes participants.

Managed a team of support agents that utilized Zendesk’s ticketing system, automated responses, gaming and sweepstakes programs, eCommerce and other general product related inquiries.

Conducted hands-on testing and research to provide technical support content for Frequently Asked Questions, and knowledge base articles that provided additional support to users.

Configured and monitored analytics performance and reporting for all digital properties.

Creative directed product photoshoots for use in social media content, email marketing, point-of-sale materials, display ads, e-commerce and company website presence.

Deployed new digital asset management system for all departments; oversaw data transfer, defined user groups, permissions, collections, file-naming conventions, and internal protocols; created documentation and trained all employees and partners

Digital Marketing Manager
Rockstar Energy Drink
2012 - 2015

Established all aspects of digital presence from graphic design, development, user interface and experience design for all company websites, sweepstakes micro-sites, in-game branding, downloadable content, and mobile applications

Enhanced social media strategy across Facebook, Instagram, Twitter and Snapchat. Collaborated with partnership stakeholders, content creators; developed social contests, defined publishing schedules for optimal engagement

Created an exclusive customer loyalty and rewards program that provided a custom tailored experience for consumers to earn points through gamified engagements

Lead UX/UI Designer
Rockstar Energy Drink
2008 - 2012

Identified appropriate product objectives with all stakeholders, and translated into effective presentations and clear communications for designs and prototypes to design and development team members

Conducted extensive user research and testing with various internal teams to identify site usability challenges and limitations, then developed proposed solutions

Identified user personas and defined a variety of user priorities, objectives and goals to determine hierarchy and accessibility of information

Developed in-depth scenario maps, user stories, user flows, and sitemaps 

Created wireframes and prototypes, reviewed with lead developer, tested and refined for optimal usability

Collaborated with the Art Director to design user interfaces for all websites, web and mobile applications for both internal and public facing digital products

Optimized, refined and redesigned existing user interfaces for intuitivity and usability; conducted experiential testing of all digital products 

Information Systems Manager
Rockstar Energy
2008 - 2019

Responsible for the administration, security, functionality, maintenance, and health of all on-site and cloud servers, workstations, networking and office devices.

Defined and managed user groups and permissions for all internal communication and file share systems.

Administered company email servers, security and retention policies, voice services, backup and archiving.

Conducted research, planning, budgeting, and purchasing of all computer and networking hardware and software.

Developed, and maintained relationships with hardware, software, and third-party service vendors; negotiated and managed all software licensing and service contracts.

Assessed internal systems to find cost and time-saving refinements and solutions that can better assist and provide essential technologies for efficiency.

Defined internal processes and instructions to train and empower employees to utilize current and new systems solutions.

Provided technical support for all executive, sales, marketing, and design employees.

Conducted and managed all interoffice software deployment, integration, updates, and maintenance.

Co-Founder & CEO
Sunset Clark, Inc.
2002 - 2008

Boutique multimedia design firm providing web development, brand identity, print design and production, interactive marketing and video production services to a wide range of consumer packaged goods, hospitality, restaurants, nightlife, clothing and entertainment companies.

Previous Clients Include: SBE Entertainment Group, Villa Dolce Gelato, Rockstar Energy Drink, Beacon Pictures, Catchlight Films, Trauma Records, Change Clothing, Hollywood Chamber of Commerce, Royal Order Jewelry, White Trash Charms

Certifications
HubSpot Academy

Inbound Marketing Certification

2020

Facebook Blueprint

Digital Marketing Associate

2019

Google Ads

Search | Display | Video

2019

Amazon Web Services

Solutions Architect Associate

2018

Education
Santa Monica College

Academy of Entertainment Technology

1998 - 2002

Cinematography and Film/Video Production with an emphasis in Digital Media

Creative

Graphic Design
Front-End Design
Photography
Videography
Photo Editing
Video Editing
Motion Graphics
Brand Identity
Copywriting
3D Modeling

Strategy

Identification, sorting, and organization of specified cohorts based on individual interests and behaviors.

The process of defining semi-fictional representations of ideal customers based on market research and actual data of existing customers.

Development of 

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Paid Advertising, Lead Magnets, Content 

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Platforms

Software

Technical

Customer Support
Data Analytics
Database Management
Data Mining
Documentation
Hardware Management
HTML/CSS
Networking & Security
Server Management
Technical Support
Technical Writing
Troubleshooting
Usability Testing

Reads

Interests